Luxury Real Estate Marketing Essentials - Be Interested, Not Interesting

As a luxury real estate marketing professional it is vitally important to deliberately clarify and craft your marketing message so that you attract your ideal clientele. As long as we interact with people, we are continuously in the process of marketing ourselves to others, presenting ourselves in such a way as to attract what we want. But, are you projecting your authentic self, the self that you would ideally like to be if you were not concerned about what others thought of you. Or, are you trying too hard to please people and lose your authenticity in the process. That is a big question!

For instance, luxury property has a been one of the best performing segments of real estate, but you may not want to buy luxury property as an investment option just about anywhere - maybe if you chose to buy property in Beverly Hills, then luxury real estate would be a great option.



The sale price of my house was much higher than the market value of the home at that time in 2010. I had been trying to sell my home since August of 2008 and had been unsuccessful. There were no buyers to be found. My asking price was $139,500 and I could not sell it. How was it possible that copyright was able to sell my home to Freddie Mac for $167,458.72 when the market value of my house in 2010 was between $99,000 and $125,000? Prices of homes in Kingman, Arizona real estate in Marbella. 2009 and 2010 had already dropped by 40% to 50%. What is going on here?

Talk to real estate development. the people who will be your neighbors. Find out if people actually enjoy living in the area. Find out if there are problems with the rules. Ask what the people like the best about the neighborhood.

Ask for case studies. These illustrate certain problems they have encountered in the past, their solution, and the result they achieved. This will help you real estate company or service. decide further.

If you decide that this is not the way to go for you (especially if the thought of getting all the paperwork through yourself terrifies you), here's what you need to know to pick the right real estate agent. You can't just go with a real estate agent because he's friends with your uncle or something. A good way to find the most prolific real estate agent in your area would be to just drive around and look to see what name appears on most for-sale signs on front yards. Pick ones that you like, and visit them to evaluate how comfortable you are working with them. Make sure that you don't pick one just because he happens to have a much higher quotes for your house than anyone else. He's probably just trying to dazzle you.

BW: At TBARTA we're spending a lot of our time on land use issues, because what we've shown time and time again, is that transit initiatives like what we've got going benalus on in Hillsborough County don't succeed without land use changes to support the transit. And those land use changes help preserve single family(residences), the existing structure of the community, but you have changes within a quarter mile of the station, which is your core area. Then you have a ring that's a quarter to a half mile out from the stop. The core area within a quarter mile is your core walking distance to the station. It's designed to be high density mixed use development, so, shops, Starbucks, CVS, restaurants...

What prompted us to go out of our way to tell our friend about this was an email from Sugar Sync announcing a new feature. Now, you can access all of our data from an iPhone and send it to others via email from the phone! That's remarkable! This feature alone did not cause us to spread the word about Sugar Sync. But, the iPhone feature was the tipping point that prompted the urge to tell others, like you!

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